World Health Organization (WHO) is at the forefront of tackling health issues and community health measures. Their work in both on-field work and policy level advocacy has helped a large number of common people around the world. Their current project in creation of a cross- cutting action plan addressing the effects of Non Communicable Diseases (NCDs) highlights a major health concern that requires our focus. Creating this video required a rapid work with WHO and with all our departments to ensure the tight deadline of the video to be shown at the NCDs meeting was met.

Our major focus was in getting the script correct as well as ensuring we plan the video with shots and effects that would be able to be implemented realistically. Our approach hence, became writing with our stock footage library in mind. This allowed us to cut the shooting time considerably while also ensuring the prototyping of the video could be done as fast as possible.

The Feedback from WHO also considerably helped in the turnaround time. Each script draft was meticulously observed by the team and the video drafts too was reviewed with specific feedback.

The project, despite its limited time, was completed with rapid prototypes and realistic production plans, that allowed for both flexibility and avoided any overtime work.

Crew

World Health Organization
Client | Agency

Shashank Shrestha
Creative Director | Editor

Aman Prajapati
DoP

Sanjay Prajapati
Editor

Smriti Basnet
Script Writer

Riken Maharjan
Audio Producer

Suyog Dhakal
Translator

Project Learnings

1) Rapid Scripting & prototyping
The Script for the video was done immediately upon receiving project documentation. Although the first draft required a number of re-work; having a complete script allowed us to start prototyping a video with stock footage

2) Localization
Although our original script was in English, the product required the Nepali version of the project to be completed first. With this in mind, all of the assets and the video length itself was adjusted from the start to accommodate for localization.

3) Limiting Videography and reducing production downtime
As the event day could be suddenly rescheduled – both increasing or decreasing our production time, we focused on each video draft being a ‘minimum viable product’ i.e. any draft would be properly completed to be ready for showing. This approach allowed us to only do 2 days of shooting and kept our number of drafts to a manageable three drafts.